“Be different, or die”… it’s available even in agri-business

It is not just a title, it is our job as a marketing solutions integrator.

Agriculture is the world’s largest industry. It employs more than one billion people and generates over $1.3 trillion dollars worth of food annually. … Demand for agricultural commodities is rising rapidly as the world’s population grows.

In marketing and communication terms, although it is the largest industry, we cannot say it is the most attractive or creative.

After more than 15 years of working with several top brands from agri-business (seeds / crop protection / tractor producers, farmers associations, etc), we’ve been lucky to meet with a bold mindset client that asked for “disruptiveness” right from the first brief: one of the world’s leading crop protection companies ADAMA (www.adama.com).

The concept of simplicity may be disruptive 

Working for ADAMA brand in the past years was a true lesson of how good and smart is the concept of “simplicity”, by itself.

The challenge: “for the Romanian market we need a communication concept that is simple, flexible and most of all disruptive”.

Our solution: A bold and clear statement that was demonstrated both by data and experience: “In agri-business, ADAMA is a myth-buster” .

MYTH: Rumor says “The agri-business is a lottery”

FACT: All the professional farmers know that when you use ADAMA crop protection solutions (products) you have the control of your harvest.

More than 40 myths have been created for each of the solutions, both for Romanian and Moldova market, because being a myth-buster is a universal concept that can be easily adapted to any market.

As a global marketing solutions integrator, we know that a successful idea must be universal, memorable and flexible. Thus, we can implement it 360° in ATL, BTL, PR, DIGITAL campaigns.

Curious to learn more? Here are some TV commercials on the concept. 👇


The beauty of this concept is that it can shape ADAMA’s internal communication as well, and empowering words like “myth-buster”, “be different”, “stay ahead of the crowd”, “professionals know the difference” are integrated and aligned with agriculture knowledge and passion.

Even a simple career announcement can differentiate ADAMA from the other companies in agri-business.

“Let’s myth-bust the agri-business together! Join our Team”


Be different or die!

When all the agri-business companies organize during summer the traditional demo field events, with farmers in the field, ADAMA took another myth and busted it:

MYTH: Rumor says “In business you don’t have friends”

FACT: ADAMA Friends in Business event proved that business is always done by people that have common values and interests, and some of the great friendships in life can rise from business collaborations.

Passion of connecting ideas and people, helps us create simple and efficient solutions

PASSION & DETERMINATION are also values that we live by.

Passion for integrated thinking, for connecting people and ideas, is what drives ourselves and the RAINBOWIDEA forward. We value passion, determination, perseverance and we believe in having a positive yet realistic attitude about everything we do.

We specialize in creating & delivering solutions for our clients’ marketing needs. We deliver creativity & strategy with a twist but always with a sense of purpose.

We are problem-solvers.

Where you see a problem, we see a challenge with at least 2 solutions.

So, if you have a challenge, let’s talk.

We are a global marketing solutions integrator.

With over 20 years experience in advertising and marketing, we – RAINBOWIDEA – integrate multi-disciplinary know-how and a network of global suppliers, enabling us to offer valuable cost-effective advice & solutions to our clients.

If you want to see how we can simplify your life, let’s talk.